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Lexar Demonstrates Advanced Digital Media Technologies at PMA 2007 in Melbourne

  • 03 May, 2007 10:28

<p></p><p align="center"><i>Broad lineup of products to be showcased at Lexar PMA booth #229</i></p>
<p>
<b>Sydney, May 3, 2007</b> - Lexar Media, Inc., a world leader in advanced digital media technologies, will exhibit an extensive lineup of innovative digital media technologies and products at PMA 2007 in Melbourne.</p>
<p>"Lexar has always been committed to creating products that add value to today's digital lifestyle,” said Jeff Cable, Marketing Director of Lexar Media. “According to Forrester Research, Australia's uptake of mobile devices and digital still cameras surpasses the US by almost 20 per cent. We are happy to see the potential of the Australia market and introduce Lexar latest products to this market through the PMA show.”</p>
<p>Mathew Luu, Marketing Manager of Lexar ANZ &amp; South Asia said: “At this year’s PMA show, Lexar is exhibiting much more new products than ever before. Being a world leader in advanced digital media technologies, Lexar always provides more options to consumers and more opportunities to resellers in Australia.”
In a variety of lifestyle-oriented demonstrations, Lexar will showcase exciting new additions to the company’s renowned products.</p>
<p></p><ul>
<li><b>Professional Ultra Direct Memory Access (UDMA) memory cards (300x)</b> and <b>133x speed-rated Secure Digital High Capacity (SDHC™) flash memory cards </b>for professional and high-end amateur photographers</li>
<li><b>Professional UDMA FireWire 800 Reader</b>, compatible with all CompactFlash (Type I and Type II), MicroDrives™, and UDMA-enabled CompactFlash cards, and <b>Professional Dual-Slot Reader</b> which is USB 2.0-enabled and fully compatible with SD, SDHC, CompactFlash and UDMA-enabled CompactFlash memory cards</li>
<li><b>Extensive software suite available</b> for free download with the purchase of select Lexar CompactFlash® (CF) and Secure DigitalTM (SD) flash memory cards, including Lexar Image Rescue™ 3, Lexar Backup n Sync™ Powered by Sharpcast, Corel® Paint Shop Pro® X, and Corel Snapfire™ Plus Standard Edition</li>
<li>New and upgraded JumpDrive products including <b>JumpDrive 360</b>, an innovative "capless" drive, the award winning <b>JumpDrive Lightning</b>, <b>JumpDrive Mercury with PowerToGo™ software</b>, as well as popular <b>JumpDrive Secure II</b> and <b>JumpDrive FireFly</b> flash drives in an 8GB capacity</li>
<li><b>Lexar ExpressCard SSD</b> that provides high-performance, high-capacity plug-in storage for laptop computers and delivers extra memory and reliable backup of data without the cables and external storage devices</li></ul>
<p>“At Lexar, our approach to the market is to create a broad line of differentiated products that offer high-quality, high-performance, reliable solutions to virtually all lifestyle needs, from simple basic storage to advanced features and capabilities,” added Cable.</p>
<p><b>About Lexar</b><br/>
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.</p>
<p><b>About Micron Technology, Inc</b><br/>
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit <a href="www.micron.com">www.micron.com</a>.</p>
<p><b>For more information contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: (02)9212-3848<br/>
M: 0408 524370<br/>
E: jessie@kinetics.com.au</p>

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