Sony plans OLED TV launch this year

Sony is hoping to steal a lead on rivals this year by launching televisions that use OLED (organic light emitting diode) displays

Sony is hoping to steal a lead on rivals this year by launching televisions that use OLED (organic light emitting diode) displays, it said Thursday.

OLED screens have several advantages over the LCDs (liquid crystal displays) and PDP (plasma display panel) displays used in today's flat-panel TV. The OLED pixels feature an organic material that emits its own light, so no backlight is needed. That means the display panels consume less power and can be made thinner. OLEDs also handle fast-moving images better and offer good color reproduction.

Sony plans to launch an OLED TV with an 11-inch screen in Japan during 2007, said Daichi Yamafuji, a spokesman for Sony in Tokyo. No other details of the product had been decided. Yamafuji said Sony's target applies only to a Japan launch and not international availability.

At the International Consumer Electronics Show in Las Vegas in January the company wowed visitors with prototype OLED screens including 11-inch and 27-inch panels. The 11-inch prototype was just 11 millimeters thick and offered a resolution of 1024 pixels by 600 pixels.

The plan could help Sony regain the lead it once enjoyed in the television market. The company was slow to make the switch to LCD televisions and lost its market-leading position to Sharp, which committed to LCD technology several years ahead of other makers and has been enjoying the results of that gamble. However a quick switch to OLED could help Sony claw back share, especially if the thinner OLED TVs with their more vibrant pictures can be made cost-competitive to other flat-panel TVs.

Sony wouldn't comment on prices for the new TVs.

It's not the only company that has been developing OLED technology for use in televisions. Samsung Electronics has developed 21-inch and 40-inch prototypes and Japan's Seiko Epson has demonstrated a 20-inch screen. Toshiba Matsushita coDisplay Technology said this week that it has developed a 20.8-inch OLED display for use in future television sets.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?