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Lexar Announces Extensive Software Suite to Enhance Its Flash Card Offering

  • 28 March, 2007 14:17

<p>Lexar, a leader in advanced digital media and accessories, today announced that it is introducing an extensive software suite available for free download with the purchase of select Lexar CompactFlash® (CF) and Secure DigitalTM (SD) flash memory cards.</p>
<p>The software suite includes Lexar Image Rescue™ 3, Lexar Backup n Sync™ Powered by Sharpcast, Corel® Paint Shop Pro® X, and Corel Snapfire™ Plus Standard Edition.</p>
<p>According to Mathew Luu, Marketing Manager of Lexar Media ANZ &amp; South Asia, the value-added software suite is designed to enhance and improve the digital photography experience by providing customers with the tools necessary to accomplish many common digital photography functions such as image editing, storing captured content online, and recovering seemingly lost images.</p>
<p>"We have provided a unique and comprehensive software suite that is intended to complement select Lexar flash card products while enhancing their value," said John Santoro, Senior Product Marketing Manager responsible for software, Lexar. "We've added outstanding image editing, image recovery, and back-up storage and sharing applications to give our customers a useful and productive out-of-box experience."</p>
<p>Key benefits of the software suite include:</p>
<p><b>Image Rescue™ 3</b></p>
<p>Image Rescue 3 is the new version of Lexar’s award-winning image recovery software. It allows users to recover lost or deleted photo, video, and audio files, regardless of flash memory card format, manufacturer, or mass storage compliant reader. Designed for both professionals and consumers, Image Rescue 3 boasts a redesigned, step-by-step interface that walks the user through the intuitive image recovery process, delivers extensive recovery capabilities, and offers a live online customer support chat link as an enhancement to its existing support features.</p>
<p>Image Rescue 3 is compatible with Windows 2000/XP/Vista (or higher) and Mac OS 10.3.9 (or higher), and recovers files from all popular flash memory card formats, including CompactFlash Type I and II, SmartMedia™, Memory Stick™, Memory Stick Pro™, Memory Stick Pro Duo Secure Digital, Secure Digital High Capacity, MultiMediaCard™, and xD-Picture Card™.</p>
<p>Image Rescue 3 is available for download free of charge with purchase of all Lexar Professional and Platinum II CompactFlash®, Secure Digital™, and Secure Digital High Capacity™ memory cards.</p>
<p>In addition to being included as value-added software on all Lexar Professional and Platinum II CF, SD, and SDHC memory cards, Image Rescue 3 will be available at photo specialty stores nationwide and for easy download at http://lexar.com/software/image_rescue.html for $39.95.</p>
<p><b>Lexar Backup n Sync™</b></p>
<p>Powered by Sharpcast, Lexar Backup n Sync eliminates traditional chores of manually uploading, sharing, and backing up images and associated metadata like album titles, captions, and comments, by transparently synchronising images to Sharpcast's servers via the Internet.</p>
<p>Customers purchasing select CF and SD cards from all three Lexar card lines (Professional, Platinum II, and Standard) can download desktop software for syncing and sharing for an unlimited number of images, with an extra 100MB of online storage capacity free of charge for original sized images.</p>
<p>Unlimited online storage capacity for customers' original photos is available for just US$5.99 per month. Other Sharpcast-powered features like Group Albums and Photo Chat, give Lexar customers the most innovative and interactive solution for sharing unlimited original photographs among a group of friends and families, while having a live conversation right alongside the photos, absolutely free. More information about Lexar Backup n Sync is available at www.sharpcast.com/lexar.</p>
<p><b>Corel® Paint Shop Pro® X</b></p>
<p>Designed for professional photographers and digital photography enthusiasts, Corel Paint Shop Pro X is an advanced photo-editing tool that allows users to automatically organise photo and video files, easily complete editing and enhancement tasks, and experiment with numerous special effects. A complete digital photography toolkit, Paint Shop Pro X provides a complete range of advanced image editing tools that give photographers unprecedented control as they edit their images.</p>
<p>The full version of Corel Paint Shop Pro X will be available for download free of charge with purchase of select Lexar Professional flash memory cards from www.corel.com/lexar/pspx.</p>
<p><b>Corel Snapfire Plus Standard Edition</b></p>
<p>Corel Snapfire Plus Standard Edition enables users to easily organise, enhance, and share their digital photos and video clips, as well as quickly fix and retouch images. With Snapfire Plus SE, users can also create striking and original slideshows with customised transitions set to the music soundtracks of their choice.</p>
<p>Purchasers of select Lexar Platinum II and Standard series flash memory cards will be able to download the standard version of Corel Snapfire Plus SE from www.corel.com/lexar/pspx.</p>
<p><b>About Lexar</b></p>
<p>Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.</p>
<p><b>About Micron Technology, Inc</b></p>
<p>Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>For more information contact:</b></p>
<p>Jessie Jin</p>
<p>Kinetics PR</p>
<p>T: (02)9212-3848</p>
<p>E: jessie@kinetics.com.au</p>

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