Nintendo: Wii're tops

The Xbox 360 and the PS3 may have all the fancy toys, but it turns out the coolest kid in the class is the one that's just fun to hang around with. Research firm NPD looked at January's US sales figures and have reported that Nintendo sold 436,000 Wii consoles, while the combined might of Microsoft and Sony moved 538,000 PS3s and Xbox 360s.

Am I surprised? Not really. Nintendo has long stressed more family-friendly fare, which already makes it a no-brainer for parents. And with today's concerns about childhood obesity and physical fitness in general, the Wiimote's health benefits make it even more attractive.

But more than anything else, Nintendo has consistently focused more on fun that features. Their controls have generally been simpler than the competitions', but they've also come up with more intuitive controllers (I'm a fan of the GameCube's DK Bongos) and built highly enjoyable, often infectious games around them.

It's a simple rule, people: come up with a straightforward and compelling feature, and make it appeal to everyday people, rather than the hardcore members of your audience -- say, the longer recording time on a VHS cassette (which had a greater appeal than Beta's superior video quality and compact size) or the simplicity of the iPod (which has greater appeal than more feature-laden MP3 players). And it's not about forsaking the hardcore crowd, either; the Wiimote hacks started pretty much the instant the Wiis were on the shelves. It's just a matter of developers remembering to look beyond their geeky ivory towers once in a while. The sooner the consumer electronics industry learns from the Wii's example, the better.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Emru Townsend

Digital World (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?