Sony targets older consumers with new audio system

Sony is targeting consumers at or near retirement age with a new home audio system that pairs a high-quality sound with a relatively low price and small size

Sony is targeting consumers at or near retirement age with a new home audio system that pairs high-quality sound with a relatively low price and small size.

The "System 501" products consist of an amplifier, a CD player and pair of speakers and will be launched in Japan in March. Collectively they'll cost YEN 234,150 (A$2,500), which is much less than other products delivering the same audio quality, said Kiyoshi Shikano, corporate senior vice president of Sony Marketing (Japan) at a Tokyo news conference Thursday. He said those in their fifties and above are looking for superior audio systems but typically find the products available are more expensive than they originally expected.

"Therefore we decided to have a much more reasonable price position with capable sound quality," he said in an interview. "Fortunately Sony has developed a quite high-level digital amplifier system called S-Mater Pro. By incorporating this technology we are realizing a small size. The most important thing about this product is not only the quality but the size of the products."

Both the amplifier and CD player are 28 centimeters wide and 11 centimeters high. The amplifier is 29 centimeters deep and the CD player is 27 centimeters deep. That makes them suitable for use in small-size Japanese rooms without too many problems, said Shikano.

Japan's aging population, coupled with their considerable cash savings, makes those nearing retirement an attractive target for companies of all kinds. Consumer electronics companies are finding that older, wealthier consumers are more likely to pay high prices for products that are judged to offer a superior performance over other cheaper, mass-market products.

The audio products are expected to go on sale overseas later in the year. No launch dates or prices were announced on Thursday.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?