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Media Alert: Mobile Marketing Association awards Legion Interactive for best use of mobile marketing, promotion

  • 30 November, 2006 12:29

<p>The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Legion Interactive received an award for the Best Use of Mobile Marketing, Promotion. The award was presented last night during the MMA’s 2nd Annual Mobile Marketing Awards dinner, which recognises agencies, brands, carriers, individuals and others that are driving development of the mobile channel.</p>
<p>“Legion Interactive Zodiac Clean Up &amp; Win campaign is an example of how a mobile promotion can be used to generate sales, drive consumer response and build brand awareness,” said Laura Marriott, executive director of the MMA. “Mobile is an effective channel to reach all consumers, regardless of goods being marketed. Legion Interactive wowed the judges with their creativity in the Zodiac campaign.”</p>
<p>David Burden, CEO Legion Interactive said, “on behalf of the Legion Interactive team, our client Zodiac and their Brand Agency - The Works, it gives us much pleasure to receive this award for the best use of Mobile Marketing in Promotion.”</p>
<p>“This Zodiac campaign proves that well thought out promotional mobile marketing strategies can not only be accepted by a wide ranging demographic but can also be a critically important factor in driving new sales revenue,” continued David. “We would like to extend our thanks to the Mobile Marketing Association and the award judges for our selection this evening.”</p>
<p>This year’s MMA 2nd Annual Mobile Marketing Awards program demonstrated marquee achievements made within the last year. Judges, representing brands, carriers, press, analysts and agencies, were faced with a difficult task of reviewing numerous entries across five categories. Milestones achieved under the MMA umbrella in 2006 included unification on the Consumer Best Practices and Ad Guidelines, global campaign implementations and significant validation of the mobile channel for marketing purposes</p>
<p><b>Note to Editor</b></p>
<p>If you would like to talk to David Burden, Chief Executive Officer or require a photograph, please call Sarah on 02 9212 3848 or email sarah@kinetics.com.au to arrange a time.</p>
<p><b>About Legion Interactive</b></p>
<p>Legion Interactive has grown to become the region’s most respected, awarded and recognised provider of digital and interactive communications solutions.</p>
<p>Legion specialises in promotional marketing services (competition and promotions), information services, unique communication solutions, internet and new media solutions, mobile solutions, mobile application development and content aggregation, origination and publishing. Legion is the premier provider of Interactive Telephone, SMS/MMS, Internet and Email services for broadcast media. For more information, please visit www.legioninteractive.com.au</p>
<p><b>About the Mobile Marketing Association (MMA)</b></p>
<p>The Mobile Marketing Association (MMA) is the premier global association, which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com</p>

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