Mobile Email is a Key Building Block in Enterprise Mobility Solutions, Says IDC

<p>NORTH SYDNEY, December 4th, 2006 - IDC's latest study of the business mobile email market confirmed that mobile email is an integral factor in the enterprise mobility equation and continues to be the initial first step in most organisations’ enterprise mobility plans and deployment. However, some key developments in the mobile email market and the overarching enterprise mobility space, will pose significant challenges to vendors.</p>
<p>"The current fragmented nature of the mobile email ecosystem does not always facilitate the simplest route to enterprise mobility deployment and poses a challenge to mobile email service providers. This issue will be exacerbated by organisations' growing demands for more complex applications and solutions," says Mercie Clement, Senior Analyst for Wireless and Mobility.</p>
<p>"Enterprise mobility vendors are reacting, by expanding their current offerings to meet these evolving business needs. However, they are also facing threats from pure play internet players such as Google who are exploring opportunities within the enterprise mobility realm," Ms Clement adds.</p>
<p>IDC’s study, titled "Australia Business Mobile Email Market Developments - The Next Frontier!" examines business user behaviour from an enterprise mobility adoption and usage perspective and scrutinises the mobile email ecosystem that currently exists, with a spotlight on the current mobile email solutions being offered today. It also delves into the future, by examining the strategic direction that key players in the mobile email ecosystem should consider, in terms of the evolution of their services and offers an assessment of the growth opportunities for the future.</p>
<p>Key findings include:
# Business mobile email subscriptions are expected to experience strong growth, achieving a CAGR of about 21% between 2006-2010, with about 550,000 subscribers by 2010.
# The growth of mobile email in the corporate market will continue to be driven by the expansion of the mobile workforce as well as the greater importance placed on being connected always and everywhere. Additionally, the expansion of 3G services should increase the effectiveness and range of mobile workers, and have a positive impact on the growth of mobile email in the business environment.
# Vendors competing in the mobile email market and the overarching enterprise mobility ecosystem should devise new strategies to optimise their opportunities in this promising market and combat new forces of threat.
# Some key considerations for vendors competing in this market include: working towards offering a more end-to-end solution to businesses, ensuring there is a central point of contact for customers and evolution beyond email.</p>
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<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email gclarke@idc.com or phone 02 9925 2226.</p>
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<p>For press enquiries please contact:
Mercie Clement
Senior Analyst, Wireless &amp; Mobility
Phone: 61 2 9925 2258
Email: mclement@idc.com</p>
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<p>Click here to view the press release online:
http://www.idc.com.au/press/release.asp?release_id=263</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>
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