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Legion Interactive Strengthens Digital Delivery

  • 23 November, 2006 15:19

<p><i>Legion Interactive has unveiled its future strategy outlining a stronger push into digital and interactive strategic communications solutions</i></p>
<p>Legion’s presence in digital and on-line media has been significantly strengthened this week with the announcement that MediaZoo, a high profile strategic digital agency, will be incorporated into Legion’s digital media offering.</p>
<p>In a related announcement, Legion Interactive has unveiled major changes to its structure. After 13 years as CEO of Legion, David Burden assumes the role of Executive Chairman with a strategic focus on customers and commercial strategy.</p>
<p>In addition, Duncan Murray has been appointed as CEO. Duncan was most recently CEO of PodTV, a leading digital retail communications company. Prior to this he was Australian CEO of EyeCorp, an investment banker with Merrill Lynch and Centaurus and a lawyer with Allens Arthur Robinson.</p>
<p>Tom Kennedy from MediaZoo has been appointed as the Director of Digital Strategy.</p>
<p>“Legion will help our clients develop and execute a clear digital strategy that drives real revenue goals and increases consumer knowledge,” said David Burden, Executive Chairman Legion Interactive.</p>
<p>“Legion and MediaZoo have worked closely together over the past 12 months and have won an increasing amount of new media strategy, consultation and execution work,” continued David Burden. “This transaction is an exciting merger of complimentary skill sets and will enable Legion Interactive to continue to be at the forefront of the new emerging digital and interactive communications sector.”</p>
<p>Duncan Murray, CEO said “Legion is Australia’s pre-eminent interactive digital communications company and has an extremely exciting future ahead of it, particularly as the telecommunications and media sectors continue to converge . I am very excited to be working with the outstanding Legion team and look forward to rapidly growing the business,”</p>
<p>Media Enquiries</p>
<p>Should you wish to set up an interview, request a photograph or more information please contact Sarah Mulvin on 02 9212 3848 or sarah@kinetics.com.au</p>
<p>About Legion</p>
<p>Legion Interactive has grown to become the region’s most respected, awarded and recognised provider of digital and interactive communications solutions.</p>
<p>Legion specialises in promotional marketing services (competition and promotions), information services, unique communication solutions, internet and new media solutions, mobile solutions, mobile application development and content aggregation, origination and publishing. Legion is the premier provider of Interactive Telephone, SMS/MMS, Internet and Email services for broadcast media.</p>
<p>For more information visit www.legioninteractive.com.au</p>

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