Microsoft Zune: Doesn't sound sweet to everyone

Product name could sound like a Hebrew profanity

Microsoft's forthcoming digital music player, dubbed Zune, may make some Hebrew speakers gasp. The name for the device -- which will take on the Apple iPod when released later this year -- sounds like a vulgarity, specifically the "f" word, in Hebrew.

The tech industry continually creates goofy product names, exemplified by Yahoo and Google. But companies routinely hire branding consultancies to extensively research product names, including translations in other languages, says Steve Manning, managing director for Igor International in San Francisco, a branding agency. Nobody wants to make the mistake that Chevy did with its Nova automobile (No va, of course, made Spanish speakers think "no go.")

Hebrew linguists are divided over Zune. Tsila Ratner, the head of Hebrew courses in the Department of Hebrew and Jewish Studies at University College London, says Zune is an unsuitable name for a product. However, Haggit Inbar-Littas, a 30-year veteran Hebrew teacher with the London Jewish Cultural Center, says while the name is "ridiculous" and close to the bad word, it's unlikely to be mistaken.

Microsoft breaks the controversy down to pronunciation. "While we do acknowledge the similarity in pronunciation to Hebrew zi-yun, that is not the intended meaning of the name Zune," according to a Microsoft statement. Bloggers have picked up on the difference -- one humorously writing that if you say Zune to rhyme with iTunes, out pops the profanity.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?