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drive.com.au poll: Motorists ready to shift to hybrid cars because of fluctuating petrol prices. drive.com.au relaunched

  • 09 October, 2006 13:53

<p>09 October 2006 – In a series of polls of motorists conducted by drive.com.au in the past six months, more than two thirds of those surveyed would buy a smaller car to reduce fuel costs. A further 53 per cent of respondents indicated they would buy a hybrid vehicle to save money on fuel. Motorists also want Government incentives for more fuel-efficient automobiles.</p>
<p>The poll results coincide with claims from motoring organisation, NRMA, that petrol prices were likely to rise before Christmas.</p>
<p>The poll results also coincide with today’s relaunch of the drive.com.au website.</p>
<p>“The price of petrol in state capitals has risen more than 15 per cent in the 6 months since February 2006 (source: Australian Automobile Association), way ahead of traditional rates, and this is spurring drivers to investigate more fuel efficient small cars," said Julie Coffey, General Manager of drive.com.au.</p>
<p>More than 55 per cent of respondents to the drive.com.au poll believe petrol prices should be regulated.</p>
<p>Almost two thirds believe that there should be a special tax cut on the price of light and small cars and an extra levy on the price of gas guzzlers to help with rising fuel costs.</p>
<p>"Fuel consumption is now, more than ever, one of the main factors Australians consider when shopping for a new car. And clearly the Australian public believes the Federal government needs to encourage the purchase of more economical vehicles."</p>
<p>The new drive.com.au website reflects the interests and needs of the Australian car-interested public by increasing the emphasis on polls like those referenced above, as well as interactivity through blogs and reader feedback.</p>
<p>The newly-designed drive.com.au
drive.com.au has been completely re-vamped to streamline the whole car buying and selling process. The new site design showcases unique and engaging content ranging from drive.com.au video reviews, consumer blogs and polls and even spy footage of cars yet to be released locally.</p>
<p>With over 60,000 cars advertised by dealers and private sellers on drive.com.au, the website is seamless. Users can read reviews, compare various cars and organise test drives to find their ideal car.</p>
<p>“People want access to essential car information quickly and easily, even if they’re just browsing,” commented Coffey.</p>
<p>Visitors to drive.com.au benefit from the independent advice of a team of motoring experts who live and breathe cars and drive almost every car available in the market.</p>
<p>Editorial excellence is the hallmark of drive.com.au and its editor, motoring expert Toby Hagon.</p>
<p>“We have searched Australia and overseas to find the right mix of journalists to join our team, and I am delighted with the recent appointments of senior writers Glenn Butler and Richard Blackburn, and journalist Jez Spinks.</p>
<p>"Add this to our close working ties with motoring experts at The Age and The Sydney Morning Herald, and the Drive editorial team is outstanding. We engage and educate consumers not only via our print publications but also on drive.com.au which, with this redesign cements its position as the most comprehensive resource for car buyers in Australia."</p>
<p>Butler has been reporting on the Australian automotive industry for more than a decade via television, newspapers, radio, internet and magazines.</p>
<p>Former aviation writer Richard Blackburn has most recently worked in media relations with a number of prominent Australia car companies.</p>
<p>Jez Spinks recently joined the drive.com.au team after a stint at Wheels magazine and before that was the public relations manager for the McLaren Formula One team.
-ends-</p>
<p>About drive.com.au
Established in 1999, drive.com.au is a leading Australian automotive website. It offers comprehensive information an all aspects of buying, selling and researching cars. drive.com.au is part of Fairfax Digital. drive.com.au boasts strategic partnerships with industry leaders such as Yahoo! Australia &amp; NZ Cars, Search on Google, Overture, Sensis and OptusNet as well as Web Publications Pty Ltd, publishers of the autoweb.com.au and autospeed.com automotive websites. For more information visit www.drive.com.au.</p>
<p>For more information or to speak with Julie Coffey, General Manager of drive.com.au or Toby Hagon, Editor of drive.com.au please contact:</p>
<p>Gerard Mansour, Red Agency, 02 9955 7877, gerard.mansour@redagency.com.au</p>

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