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Colour Laser Printers Put Pedal to the Metal in Q2 2006, Reports IDC

  • 03 October, 2006 16:32

<p>NORTH SYDNEY, October 3rd, 2006 - Colour laser printers stood out as the key growth accelerator for the Australian laser printer market in Q2 2006, according to IDC’s latest printer research.</p>
<p>The trend gains significance from the fact that entry-level mono laser printers, especially those positioned below the A$200 price point, had been significantly outpacing the growth of colour laser printers since the beginning of 2006. However, Q2 2006 witnessed mono laser printer shipments remaining flat after reaching a peak in Q1. During the same period colour laser printer volumes grew by a robust 22% sequentially.</p>
<p>"Interestingly, while the entry-level models constituted the bulk of colour laser printer shipments in Q1 2006, demand from the financial year-end in Q2 helped colour laser printers perform better in the midrange and high-end segments. This resulted in a relatively higher average selling value of colour laser printers in Q2 as compared with the previous quarter," said Rishi Ghai, analyst, hardcopy peripherals, at IDC Australia.</p>
<p>"Currently, the total size of the colour laser printer market in Australia is governed largely by a handful of vendors, while mono laser printers continue to be the mainstream focus of the remaining vendors. A key reason for this bias in technology focus is that mono laser printers continue to promise an attractive value proposition to buyers. They will outstrip the shipments of colour laser printers by a significant margin in the foreseeable future. IDC expects this scenario to improve in the forthcoming quarters as the entry-level colour laser printer segment picks up momentum, expands the overall market size and, in turn, puts pressure on other vendors to step in with competitive offerings," added Mr. Ghai.</p>
<p>The Top-7 vendors in Q2 2006 in the total laser market comprising of colour and mono laser printers were:</p>
<p># HP: 42.1%
# Brother: 11.7%
# Kyocera Mita: 8.6%
# Lexmark: 8.3%
# Canon: 7.7%
# Fuji Xerox: 7.2%
# Samsung: 6.8%
# Others: 7.6%</p>
<p>****************************************************************</p>
<p>For press enquiries please contact:
Rishi Ghai
Market Analyst, Peripherals
Phone: 61 2 9925 2203
Email: rghai@idc.com</p>
<p>****************************************************************</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/release.asp?release_id=255</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>
<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email gclarke@idc.com or phone 02 9925 2226.</p>
<p>****************************************************************</p>

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