Microsoft aims Xbox 360 at developing nations

Microsoft aims to take the Xbox 360 to a number of developing nations, and has already launched in places such as India and Brazil

Microsoft became one of the first game console makers to launch in India when it launched the Xbox 360 in seven cities in September.

The company believes India will become a major market for all kinds of digital games, including those for PCs, mobile phones and consoles. But despite a history of strong software development, its gaming industry still needs time to develop.

"It's an opportunity for the future," said Alan Bowman, general manager of the Entertainment and Devices Division for Microsoft in the Asia Pacific region.

The reason Microsoft chose India to launch the Xbox 360 this year is because a number of games readily translate to the country. A cricket game aimed at India is in the works, and Bowman reckons it will be a hit.

"Cricket is like a second religion in India," he said.

Microsoft launched the Xbox 360 in 1,200 retail stores in cities including Mumbai, Bangalore and Delhi in late September. Bowman declined to give sales figures, but said he's happy with the performance so far.

The company hopes to sell the Xbox 360 in other emerging markets and develop the gaming cultures there. So far, the Microsoft has launched the console in Brazil and South Africa, but it is aiming for more countries in Eastern Europe, and eventually China.

Microsoft has never officially sold Xbox game machines in China, which bans game machines for vague reasons, purportedly because they're bad for young people. Bowman says he's not exactly sure why the consoles are banned, but that Microsoft has been working with the Chinese government to open the market.

Meantime, Microsoft has tried to engage the country by building a game development center in China's hinterland city of Chengdu, in Sichuan Province. The goal of the center is to promote local development of games for PCs and other devices.

So far, around 700,000 Xbox 360s have been sold in Asia. Microsoft expects 10 million of the consoles to be sold worldwide by the end of this year. Bowman expects the Asia Pacific region to account for around 10 percent of those machines.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?