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Sony launches Photo Go Image Management and Editing Software

  • 14 December, 2006 12:30

<p>A new fun, fast and easy way to organize, edit and share digital photos is now available</p>
<p>MADISON, WI – December 13, 2006 – Sony Media Software, a leading provider of creative editing software applications, today unveiled a new way to edit and share photos with a product called Photo Go™ software. The new image editing and management software provides a fun, fast and easy way to organize, edit and share digital photos for people who are looking for an all-in-one solution to manage their growing image collection.</p>
<p>“With ever-expanding digital lifestyles, and increasing use of digital cameras and cell phones for capturing still images, more and more people are looking for an efficient and cost-effective way to manage their growing collection of digital images,” says Dave Chaimson, VP Marketing for Sony Media Software. “Whether it’s simple fixes, photo printing, or uploading and sharing, our new program provides a very easy way for experienced photo editors as well as people who have never used photo management software to get started right away. This is a great new product that will not only enhance the holiday season for many people, but also provide them with a way to get even more enjoyment out of their digital images for years to come.”</p>
<p>Photo Go software lets users instantly import photos from a digital camera or computer, and then displays them in the interface so users can browse, rotate, straighten and crop photos with built-in, easy-to-use editing tools. Photo Go tools also let users adjust colour, brightness and contrast, and remove red eye. Extensive management tools include the ability to sort photos by date, month and rating, as well as being able to create customized views and searches.</p>
<p>When finished editing, users can share their images in a slideshow, print them using their own digital photo printer, email photos to family and friends, or upload them directly to Sony ImageStation™ for quick delivery of high-quality prints and other personalized gifts. This new consumer photo editing software enables quick searching for pictures using tags, titles, and other keywords. Photo Go software supports all popular image formats including .jpeg, .tif, .bmp, and .png.</p>
<p>Photo Go Key Features
* Learn as you go with interactive Show Me How tutorials
* Import pictures from a USB-connected camera, memory card reader, or CD/DVD ROM.
* Search for pictures using tags, titles, and other keywords
* Rate favourite pictures for easy reference
* Organize photos using customizable data labels
* Group photos by year, month, day and file size to quickly locate archived images
* Create and view slideshows right on the computer
* Rotate, straighten, mirror and crop photos
* Adjust colour, brightness, and contrast to create the perfect look
* Auto-adjust photos with one click
* Correct photos with red eye reduction
* Email photos to family and friends
* Order prints online directly from</p>
<p>Pricing and Availability
Photo Go software is available now through leading retailers and online stores in Australia and New Zealand for $69 (Aust$ Inc GST) and includes a coupon for 100 free 4x6 prints from Sony ImageStation (Home delivery only, does not include delivery cost for prints. Good through 10/31/2009) so users can get started sharing their photos immediately. More information on the Photo Go product as well as the entire line of Sony Media Software applications can be found at the Australian and New Zealand Sony Media Software master distributor website:</p>
<p>About New Magic Australia Pty Ltd
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers, and catering for both the professional and consumer markets. New Magic has been established for over 15 years, and is the Australian distributor of NewTek Inc., Hauppauge Computer Works Inc., Dosch Design and Sony Media Software products.</p>
<p>About Sony Media Software
Sony Media Software inspires creative expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge®, ACID®, and Vegas® software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Media Software application for every level of expertise, including a full line of consumer software based on the company’s professional applications. In addition, Sony Media Software produces the extensive Sony® Sound Series collection of royalty-free loops and production music, Sony Pictures Sound Effects Series exclusive sound effects, Vision Series video creation assets, as well as®, the internet’s premier site for independent music and video artists. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices including the PSP™ (PlayStation®Portable) and Sony Ericsson mobile phones. Sony Media Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation.</p>
<p>For press review units or more information please contact:</p>
<p>Darrell Vanderwolf
National Sales / Marketing Manager,
New Magic Australia Pty Ltd
ABN 57 100 704 416</p>
<p>Melbourne Office:
Direct: (03) 9752 5200
Postal Address:
PO Box 18, Belgrave, Vic, 3160</p>
<p>NSW Head Office:
34 Soldiers Road
Jannali, NSW, 2226
Phone (02) 9528 4555
Fax (02) 9589 2311</p>
<p>Web Site:</p>

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