Yahoo, Acer ink homepage, search engine pact

Yahoo reached a deal for prime real estate on all Acer PCs shipped globally, with a co-branded toolbar, homepage and search engine.

Yahoo reached a deal for prime real estate on all Acer PCs shipped globally, with a co-branded toolbar, homepage and search engine, the companies said Wednesday.

In a deal that extends the battle for the PC among Internet companies, Acer laptops and desktops shipped from Oct. 1 will direct users to an Acer-Yahoo homepage when they click on a Web browser, complete with Yahoo portal content such as the Yahoo search engine, news, music, sports and the Yahoo Personal Assistant.

The pact mirrors an agreement between Dell and Google earlier this year, and ups the ante with Microsoft and other companies battling to drive PC users to their Internet-based services. The PC desktop has become a battleground for companies fighting to increase their brand awareness and Internet ad revenue. The coming launch of Windows Vista highlights the issue because Microsoft is moving toward putting more and more Internet capabilities, such as search, on its OS, which would make it the first item users see when they boot up their computer.

In May, Dell agreed to install Google homepage and search tools on all desktops and notebooks shipped to consumers and small and medium-size businesses worldwide, effectively kicking Microsoft out of a position it has occupied for years. The Yahoo, Acer deal does essentially the same thing, and while Acer isn't nearly the size of Dell, it is the fastest growing PC vendor among the top ten, and is based in Asia, the fastest growing PC market in the world, according to market researcher IDC.

Yahoo and Acer referred to the agreement as a multi-year deal, but did not specify how many years, nor whether it would involve any kind of revenue sharing. Acer will factory-install the co-branded toolbars and homepages on all of its desktops and laptops, the companies said. Once Microsoft launches Internet Explorer 7, Acer will set Yahoo as the default search engine for IE7 on all of its computers.

Neither Yahoo nor Acer representatives were immediately available for comment.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?