The lighter side of USB thumb storage

As the replacement for the venerable floppy disk, USB flash memory drives are one of the few areas of IT that have a pronounced sense of humor.

Thumb drives have dressed in the guise rubber duckies, plates of spaghetti, tiki idols and sushi, as well as pulling double duty as executive pens, laser pointers, wrist watches and spy cameras.

Apparently, USB flash drives as comic relief aren't a passing fad, either. As Douglas Krone, CEO of thumb drive reseller Dynamism, put it "once something becomes an everyday item, that's when we want something to be unique about it."

Krone's company sells USB thumb drives that come as actual rubber thumbs, stuffed animals, and mini-SUVs, but his company's hottest selling item is the sushi drive -- flash memory in the raw.

The idea for the sushi drive was born when Kunihiro Kawahara, CEO of Tokyo-based USB manufacturer Solid Alliance, decided he wanted to send a gift to business partners and friends. One day while walking through Tokyo's restaurant district, he took in the ubiquitous wax sushi replicas adorning restaurant windows and decided it was a match. "(Solid Alliance) happened upon this incredible phenomenon," Krone said. The company isn't alone. Dolling up USB drives has become something like a cottage industry, with new designs appearing regularly.

Charles King, an analyst at Pund-IT Research, says like the cell phone and MP3 player, the thumb drive's miniature size has collided with the infinite uses for resin material.

"The one drive I saw that was probably the most twisted was a Barbie Doll where you pull the head off to plug it in," King said.

Promo sells thumbs drives that are housed in Swiss Army knives, that come in waterproof, leather and aluminum cases. There's even an iPromo model that embedded with genuine Austrian Swarovski crystal designed to be worn as a necklace.

Thumb drives are priced from low-end 128MB models selling for US$9 all the way up to US$200 for an 8GB consumer model. The best sellers, according to vendors, are the 1GB and 2GB models. On average, a 4GB drive will go for about US$100.

When it comes to small storage, the flash drive is king. Reseller Memory Suppliers, sells the MIB 64MB iStick, which it claims is the world's smallest USB thumb drive at a wafer-thin 2.8mm (about .011 of an inch) thick.

Memory Suppliers also sells several iterations of the flash memory drive including the Presidio Pen, which incorporates a USB drive with a Pen and MP3 player.

"Today, you really can carry your laptop around with you on your key chain. So why not make it fun?" King says.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Lucas Mearian

Lucas Mearian

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?