TiVo is watching you

Get used to it: No matter what you do, someone is watching. Whether you're surfing the Internet, making a phone call, or watching TV, your every move is being tracked. The latest Big Brother maneuver comes from TiVo, which has announced a Nielsen-like service to track how consumers watch and react to commercials.

The newly formed TiVo Audience Research and Measurement division will look at how many users fast-forward through certain ads, and will even mark the exact point in which they start to lose interest. This will make it possible for TiVo to produce analytical information about how effective a commercial is, as well as what kind of ad placement works best.

The division will start by looking at a random sample of 20,000 DVRs out its more than 4.4 million units. At least privacy freaks can take some comfort in the fact that TiVo will not disclose any sort of demographic information--for now.

TiVo
TiVo

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Cathy Lu

Digital World (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?