TiVo is watching you

Get used to it: No matter what you do, someone is watching. Whether you're surfing the Internet, making a phone call, or watching TV, your every move is being tracked. The latest Big Brother maneuver comes from TiVo, which has announced a Nielsen-like service to track how consumers watch and react to commercials.

The newly formed TiVo Audience Research and Measurement division will look at how many users fast-forward through certain ads, and will even mark the exact point in which they start to lose interest. This will make it possible for TiVo to produce analytical information about how effective a commercial is, as well as what kind of ad placement works best.

The division will start by looking at a random sample of 20,000 DVRs out its more than 4.4 million units. At least privacy freaks can take some comfort in the fact that TiVo will not disclose any sort of demographic information--for now.


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