Motorola to integrate Yahoo software in mobile phones

Motorola said it will load a suite of Yahoo services onto tens of millions of handsets in the coming years.

Yahoo has now signed up the two biggest handset manufacturers to load its Yahoo Go for Mobile services on their phones, after an announcement with Motorola.

Motorola said it will prominently feature Yahoo Go for Mobile, which includes Yahoo Mail, search, address book and Yahoo Local, on handsets worldwide starting the first half of next year. Motorola did not specify which handsets would get the feature but said it would distribute tens of millions of phones featuring Yahoo Go for Mobile.

Earlier this year, Yahoo said Nokia would sell certain phones with Yahoo Go for Mobile in Europe, Asia and the U.S.

In addition to deals with handset makers, content and search providers like Yahoo and Google have also announced partnerships with mobile operators. 3 Group said last month that some Yahoo services and applications would become available on certain handsets. T-Mobile International sets Google as the default home page on some Internet-capable phones. Sony Ericsson Mobile Communications and Motorola also have made similar announcements with Google.

The deals point to a tug of war over customers between handset makers and operators.

"There is a built-in conflict between handset manufacturers and operators," said Adam Daum, an analyst at Gartner. "Both of them want to add value to their service and both want to own the customer."

The operators have the upper hand over the phone makers because customers have an ongoing billing relationship with the operator and because customers turn to the operator for service issues, he said. Also, large operators are in a position to negotiate with handset makers if they want a certain application removed or added when purchasing large numbers of handsets.

The partnerships reflect the continuing interest from operators, handset makers and content providers in encouraging mobile data use. Operators have invested heavily in data-enabling their networks but customer interest has been tepid. Handset makers hope that attractive data services might encourage customers to buy higher-end phones. Content developers see potential added revenue from mobile users.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?