JB Hi-Fi doesn't give a rat's about HD DVD

JB Hi-Fi will only stock Blu-ray titles and players

One of Australia's biggest consumer electronics retailers, JB Hi-Fi, has wholeheartedly jumped on the Blu-ray bandwagon by announcing it won't be stocking the rival HD-DVD optical disc format.

Speaking at the official Australian launch of Blu-ray in Sydney yesterday, JB Hi-Fi marketing director, Scott Browning, said the retailer chain would not stock HD-DVD discs.

"Blu-ray is the only format that has the ability to tell the whole story, with the most comprehensive offering on the market," he said. "With seven of Hollywood's leading studios accounting for the vast majority of 2006's home video sales, among the 170 plus companies globally that support Blu-ray disc, it makes sense that content will be king when it comes to Blu-ray."

However, he added that the retailer would still offer the HD-DVD add-on drive for Xbox 360, but downplayed its importance as "an afterthought" that would not directly compete with PlayStation's integrated Blu-ray player.

Browning said JB Hi-Fi would only stock HD-DVD discs if "significant take-up" was shown, but even then it would only sell them online.

In comparison, Blu-ray players and products will enjoy up to 10 per cent of JB Hi-Fi's floor space, with the possibility of an additional 20 per cent increase come Christmas 2008, Browning said.

"Consumers don't give a rat's arse about products, they are more about buying an experience and Blu Ray delivers that," he said. "Blu-ray is not a product launch, it's an experience launch."

Blu-ray has secured the exclusive backing of five of the eight major movie studios and has 70 Blu-ray titles available at launch in Australia. It will continue to feed off the 200 already available titles in the US.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?