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Flat TV Shipments Need HD Content To Soar, Says IDC

  • 06 June, 2006 16:18

<p>NORTH SYDNEY, 6th June 06-IDC's latest Digital Home research, "Australia Plasma and LCD TV 2006-2010 Forecast and Analysis: The New Warzone in Consumerland" has found the LCD TV market is expected to experience a higher growth rate than the plasma market over the 2006-2010 forecast period. IDC believes LCD TV shipments will surpass plasma shipments as early as this year. As LCD TV screen sizes increase, along with falling prices throughout the forecast period, LCD TVs will also rival the plasma form factor's traditionally dominated 42inch space.</p>
<p>IDC expects the combined plasma and LCD TV market to experience a five-fold increase, from 392,000 units shipped in 2005 to 1,768,000 units in 2010, cannibalising CRT and rear projection TV shipments. This growth will be driven largely by consumers increasing desire for flat displays and falling prices.</p>
<p>High quality content is also a major driver. Advancements in services such as HDTV broadcast and the ensuing higher adoption rates will be a strong motivator for consumers to move towards widescreen plasma and LCD TVs with HD resolutions. The emergence of next generation DVD content will, however only have a minimal impact on flat TV adoption (until the later part of the 2006-2010 forecast period), as the battle between Blu-Ray and HD-DVD will leave many confused consumers to adopt a wait and see attitude.</p>
<p>Going forward, given that telcos will enter the increasingly complex digital home market with triple play services, the intertwined digital services/applications and digital devices will further establish the TV as the central platform for communication in addition to home entertainment. IDC believes this trend will drive the demand for premium TVs, such as plasma and LCD, as the TV will become an important platform and the centre point where all family members interact.</p>
<p>"IPTV will mark the beginning of telco-CE convergence, whereby the telco-delivered "intelligent" set-top box can become the single point of entry for entertainment and communication services. This will encourage the TV to become an interactive platform for both entertainment and communications via IP," said Ms Sophie Lo, IDC Analyst for Consumer Digital Markets.</p>
<p>In 2005, the primary theme of the flat TV market was one of plummeting prices, driven by new entrants, as well as legacy consumer electronic vendors. As competition continues to heat up among flat TV vendors, it will become necessary for vendors to offer more innovative products with compelling differentiators and provide a more complete solution to the consumer.</p>
<p>"As opposed to traditional bundled solutions that incorporate high definition set-top boxes, DVD players, or freestanding speakers, vendors should strengthen the link between their device and available content. For example, vendors may work with pay-TV operators (especially since Foxtel have shown intentions to launch two HD TV channels by 2008) and in the future IPTV operators to offer bundled packages for a more holistic TV viewing experience," added Ms Lo.</p>
<p>IDC's Breakfast Briefing Invitation
You are invited to IDC's Consumer Convergence: Blurring Lines Between At Home and on the Go Breakfast Briefing Presented by, Sophie Lo, Research Analyst, Consumer Digital Markets and Jerson Yau, Associate Analyst, Wireless and Mobility</p>
<p>Date &amp; Venue :
Sydney: Wednesday, 14th June, The Westin Hotel, 1 Martin Place, Sydney
Melbourne: Thursday, 15th June, The Stamford Plaza Hotel, 111 Little Collins Street, Melbourne</p>
<p>Price: $120 Incl GST</p>
<p>Agenda :
7.30am - 8.00am: Registration &amp; Hot Breakfast
8.00am - 8.45am: Presentation
8.45am - 9.15am: Q&amp;A</p>
<p>Key Questions Addressed at the Briefing:
What has been the uptake of digital services (being IP or mobile) in Australia?
How does the mobile fit in the digital device space as an entertainment and content platform?
How does convergence impact the digital content ecosystem?
How does convergence impact the way consumers enjoy entertainment at home and on the go?
What are the forthcoming trends that players in the ecosystem should look out for?</p>
<p>To register or for further information please go to: http://www.idc.com.au/events/breakfastbriefings/schedule.htm
or contact: Bree Charlton via Email: bcharlton@idc.com or ph: 02 9925 2200. Seats are limited.</p>
<p>For press enquiries please contact:</p>
<p>Sophie Lo
Market Analyst, Consumer Digital Markets
Phone: 61 2 9925 2206
Email: slo@idc.com</p>
<p>Mercie Clement
Market Analyst, PC Hardware
Phone: 61 2 9925 2258
Email: mclement@idc.com</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/release.asp?release_id=233</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>

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