LCD TV prices to drop fast in coming years

LCD TV prices will drop fast over the next few years before levelling off to more moderate declines.

Prices for LCD TVs are falling at a slower pace this year, but consumers will still enjoy significant price drops for the next few years, market researcher DisplaySearch said Friday.

The biggest price declines for users will come by the end of 2007, before the market begins to mature and discounts slow down. In fact, the pace at which price tags are being lowered has already slowed compared to last year.

The average selling price of a 32-inch LCD TV (liquid crystal display) in the U.S. dropped just 24 percent during the first 18 weeks of this year, compared to a 53 percent decline during the same period last year. In 37-inch screens, the price drop this year was 30 percent, compared to 53 percent a year ago.

Part of the reason for the slower price decline was that there was no oversupply, said Ross Young, president of DisplaySearch, part of the NDP Group, at an event in Taipei.

The market research company expects prices for today's LCD TV models to fall by as much as 68 percent between the end of last year through the end of 2010. Of course, vendors are likely to come up with bigger, fancier screens to tempt buyers into buying higher-priced models.

Consumers globally have been snapping up flat display TVs for the past few years. Last year in Japan, LCD TVs overtook the bulky old CRT (cathode-ray tube) TVs for the first time by the narrow margin of 47.8 percent to 46.5 percent. Flat displays are popular in Japan because most people live in apartments, so space is a premium. The smaller a company can shrink a gadget, the more likely a Japanese user will buy it.

The opposite is the case In North America, at least for LCD TVs. U.S. users tend to look for the biggest screen size they can get.

"That's because Americans like to have larger TVs, and space isn't such an issue," said Young.

Looking down the road, industry players at a flat-panel display conference here this week said they expect PDP (plasma display panel) TVs to gain in popularity, especially in larger sizes, where they will become cheaper than LCD TVs.

A few other new technologies could also become more important in the flat TV market, but no matter what the technology, the most important aspect for users is brightness.

"Brighter displays always win in the market if other conditions are the same," said Fusao Ishi, an executive advisor at Sony.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?