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Brightpoint Enters into Distribution Agreement for Simply Phones with ECCB

  • 24 March, 2006 10:34

<p>Brightpoint, Inc. (NASDAQ:CELL) announced today that its subsidiary, Brightpoint Australia (Pty) Limited. (“Brightpoint”), has entered into a distribution agreement with European Consulting and Computer Business S.A. (“ECCB”), whereby, Brightpoint will distribute ECCB devices including the Simply Phones. Simply Phones allow users to make internet calls, avoiding the need for a headset.</p>
<p>On October 24, 2005, Brightpoint Inc. announced a similar agreement authorising Brightpoint North America L.P. to initially distribute ECCB products in the Americas with a provision to include additional geographies in the future.</p>
<p>“Our distribution agreement with ECCB is part of Brightpoint’s strategy to promote and distribute internet enabled products and services across Australia,” said Felix Wong, Managing Director, Brightpoint Australia. “The agreement also builds on Brightpoint’s commitment in expanding our channel offerings in the fast-growing internet calling market”.</p>
<p>“We are very pleased to have extended our co-operation with the Brightpoint group to also include Brightpoint Australia,” says Lena Wittbjer, ECCB’s Chief Operating Officer. “We are confident that our relationship will further increase the reach of internet calling in the Australian market, allowing more people to realise the simplicity and value of making phone calls free of charge through internet.”</p>
<p>About ECCB</p>
<p>ECCB S.A., specialising in Skype-enabled devices, has the global distribution rights for Skype Certified Simply Phones. ECCB teamed up with Skype Technologies S.A. in February 2005 to offer its range of attractive Simply Phones matching top quality design and functionality with a user-friendly price, and was among the first to be displayed in the many localised Skype Web Stores. ECCB, headquartered in Luxembourg, continues to grow through a widening of its current product portfolio coupled with co-operation with some of the world’s leading companies in distribution of PC accessories and phones.
For more information, please visit, or contact Lena Wittbjer at</p>
<p>About Brightpoint Inc
Brightpoint, Inc. is a distributor of wireless devices and accessories, and provides logistics services to mobile operators with operations centres and/or sales offices in various countries, including Australia, Colombia, Finland, France, Germany, India, New Zealand, Norway, the Philippines, the Slovak Republic, Sweden, United Arab Emirates and the United States. The logistics services include procurement, inventory management, customised packaging, fulfilment, activation management, prepaid and e-business solutions. Its customers include wireless network operators, resellers, retailers and wireless equipment manufacturers. During the year ended December 31, 2004, the Company handled over 27 million wireless devices, and commenced operations in Slovak Republic. Additional information about Brightpoint can be found on its website at
In Australia, Brightpoint employs more than 100 people at its headquarters in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.</p>
<p>Media Contact:
Belinda Cotter, Kinetics Pty Ltd, 02 9212 3848,</p>

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