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Australian Smart Handheld Device Market Grows 42% in 4Q 2005, Finds IDC

  • 22 March, 2006 09:38

<p>NORTH SYDNEY, March 22nd, 2006 - IDC has recently released the final results for the Australian smart handheld device market for the fourth quarter of 2005.</p>
<p>IDC's findings reveal that the market posted robust growth, with total shipments in the fourth quarter of 2005 increasing 36% from the previous quarter. Both the pen-based and converged device categories contributed to the strong growth in Q4 2005, with 44% and 36% sequential growths respectively. Converged devices gave up some share to the pen-based devices this quarter, albeit a negligible 0.4% share from the preceding quarter.</p>
<p>In addition, IDC has found the following key highlights of the 4Q 2005 smart handheld device market:</p>
<p>1) Increased consumer spending drove growth in pen-based devices: The surge in consumer spending over the Christmas period rejuvenated the generally ailing pen-based segment. Attractively priced low end models was the main impetus, as these devices became the obvious alternative to traditional filo faxes. The changing face and dynamics of the retail channel with an increasing prominence of low-cost retail channels such as Kmart and Target was another cause for growth in the fourth quarter. This will be an important consideration for pen-based focused vendors seeking to grow their share of what IDC sees as an inevitably shrinking market.</p>
<p>2) Converged devices grew 127% year-on-year: The strong performance of the converged device market in the fourth quarter, contributed to an overall vigorous growth in 2005. IDC has very high expectations for this market segment driven by an increase in commercial deployments as organisations seek to mobilise their workforce in a more efficient and holistic fashion. Key verticals include: banking and finance, transportation, services and manufacturing.</p>
<p>3) Hard Disk Drives (HDDs) gain importance: 2005 saw the proliferation of devices equipped with hard disk drives as well as improved imaging specifications by vendors active in the mobile ecosystem. IDC predicts the proliferation of devices using integrated hare disk drives to grow throughout 2006, as enterprise mobile application demand grows in complexity and moves beyond Personal Information Management (PIM) and email. Furthermore, when 3G finally ramps up and as consumers increasingly demand a content-rich experience, data storage will be central, particularly on devices positioned as media (imaging or music) solutions.</p>
<p>Mercie Clement, IDC Market Analyst for PC Hardware, noted that "In terms of vendor rankings for the total smart handheld device market, Nokia continued to be the dominant player accounting for 77.5% share of total shipments. Research in Motion (RIM) finished the quarter in second place with 5.6% share while HP attained the third spot with 4.9% share. In the meanwhile, Carrier Devices and Palm achieved the fourth and fifth spots respectively."</p>
<p>Top five vendors (total pen-based device market):</p>
<p>• HP - 48.0 %
• Palm - 39.9%
• Dell - 4.6%
• Navman - 3.2%
• Acer - 3.0%
• Others - 1.3%</p>
<p>Top five vendors (total converged device market):</p>
<p>• Nokia - 84.6 %
• RIM - 6.1%
• Carrier Devices - 4.6%
• O2 - 1.8%
• HP - 1.0%
• Others - 1.9%</p>
<p>If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email or phone 02 9925 2226.</p>
<p>For press enquiries please contact:
Mercie Clement,
Market Analyst, PC Hardware,
Phone: 61 2 9925 2258</p>
<p>Click here to view the press release online:</p>
<p>Click here to subscribe to IDC press releases and newsletters online:</p>

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