CEBIT - AMD plans new laptop, desktop chips by mid-year

AMD plans to launch its latest line of desktop and laptop processors around the end of the second quarter, its first such chips that support DDR2.

Advanced Micro Devices plans to launch its first desktop and laptop processors by the middle of the year that support DDR2 (double data rate 2) memory chips, AMD executives said on the sidelines of a news conference at the Cebit IT show in Hanover, Germany.

"Dual and single core (desktop processors) will both be out at the same time," said Doug Hooks, AMD director of marketing for Europe, the Middle East and Africa.

The desktop version, the Athlon 64 socket AM2, already enjoy broad motherboard support from companies showing off finished designs at Cebit. Spec sheets from board makers say the chips are meant for use with DDR2 memory chips, a speedier generation of memory already available that run at 667MHz or faster.

"Until you hit 667MHz or 800MHz you don't tend to end up getting a significant performance advantage with our architecture over DDR," said Hooks, explaining why the company has waited longer than rival Intel Corp. to support DDR2. He also cited cost, since DDR2 commands a premium over older DDR. With no real performance advantage and no cost advantage, it made little sense for AMD to push a chip that supported DDR2, he said.

The first few series of DDR2 ran at only 400MHz and 533MHz, which caused some analysts and systems makers to balk at the added cost. They became popular in laptops since the main advantage they offered was power savings. But DDR2 has had a tougher time in desktops, where DDR chips that run at 400MHz, or DDR-400, have enjoyed a long reign as the most widely used memory chip.

But more advanced DDR2 chips offer better performance and an advantage in power savings, which will be good for servers, desktops and laptops, Hooks said. That's why AMD will offer a host of chips in the middle of the year, including an update to its Turion laptop processors.

Chipset makers and motherboard companies at Cebit were already showing broad support for the next generation of AMD Athlon processors, in particular the big five Taiwanese motherboard makers, which account for well over half the global supply. Motherboards are printed circuit boards inside every computer that hold and connect all of the chips and systems on a PC.

Taiwanese motherboard maker Elitegroup Computer Systems Co. has two designs for the AMD processors at its Cebit booth, one dubbed the A25G that uses a chipset designed by Via Technologies, the Via K8M890 IGP chipset, and another one, the A33G, with a Silicon Integrated Systems chipset, the SiS 761 GX+964. The spec sheets beside the two motherboards say they both support dual channel DDR2 running at 667MHz, and can carry a maximum of 2G bytes of memory on board.

Giga-byte Technology Co, another one of Taiwan's major motherboard makers, have two AMD motherboards on display that use chipsets from graphics designer Nvidia and support dual channel DDR2. Giga-byte's GA-MXE-S4 motherboard carries an Nvidia nForce 570 SLI chipset (scalable link interface), which enables users to connect two Nvidia SLI-ready graphics cards together on one PC for better game playing. The other motherboard, the GA-MN-S3, has an Nvidia nForce 4-4x chipset on board.

Micro-Star International Co. was displaying three motherboards that support DDR2 for the AMD microprocessor, while Hon Hai Precision Industry Co and Asustek Computer were also showing off such motherboards.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?