Toshiba to end CRT TV sales in Japan, rebrand LCD range

Toshiba plans to end sales of CRT (cathode ray tube) and analog-tuner equipped LCD televisions in Japan from April this year, it said Tuesday.

Toshiba plans to end sales of CRT (cathode ray tube) and analog-tuner equipped LCD (liquid crystal display) televisions in Japan from April this year, it said Tuesday.

The company will instead concentrate its efforts on rebranding and promoting its digital LCD televisions, said Satoshi Niikura, executive vice president of Toshiba's digital media network company, at a Tokyo news conference. The digital TV market is growing fast in Japan after the launch of terrestrial digital TV broadcasting in late 2004.

Overall LCD TV sales were 4.4 million units last year and surpassed sales of CRT sets for the first time. For this year Toshiba anticipates LCD TV sales will grow to 6 million units, and further to 7 million units in 2007. In contrast, the CRT TV market is seen contracting from 3.5 million sets in 2005 to 900,000 sets in 2007. The company expects to sell 650,000 PDP (plasma display panel) TV sets in 2007.

The year is unlikely to see any significant sales of SED (surface-conduction electron-emitter display) panel sets, Niikura said. Toshiba and Canon Inc. have been developing the technology for some time and have a joint production line in the Tokyo suburbs but commercial products are yet to be seen. Toshiba had originally promised SED televisions last year and is currently targeting them in small volumes during the "spring" of this year but a decision on whether the technology is ready for use in a commercial product is yet to be made.

Following the lead of several of its largest competitors, Toshiba plans to unify branding of its flat-panel television sets worldwide under a single name, the company also announced.

Toshiba, which has been using the "Face" brand in Japan and some other international markets and no brand in other countries, will unify its entire LCD (liquid crystal display), PDP (plasma display panel) and projection TV models under the "Regza" brand name, said Niikura. Regza comes from the German "regsam," a word which connotes vibrant and dynamic qualities.

In the flat-panel TV world Sony relaunched its products under the "Bravia" brand name last year and Sharp has been using the "Aquos" brand on its LCD TVs for some years. Matsushita Electric Industrial (Panasonic) sells its sets in some markets including Japan under the "Viera" brand name.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?