CES - Sandisk unveils 'nano killer' music player

Sandisk hopes to chip away at Apple iPod market share with new Sansa music players unveiled at CES.

Sandisk unveiled two new flash memory-based MP3 players Thursday at the 2006 International Consumer Electronics Show, attempting to make a dent in Apple Computer's runaway lead in market share.

The company announced the new Sandisk Sansa e200 series players, scheduled for a March introduction in the U.S. and Europe, at a press conference in Las Vegas. With up to 6G bytes of storage, the new players will square off against Apple's new iPod nano player, which comes in similar configurations.

Every participant in the flash-memory music player market is looking up at the iPod. Apple has come to dominate the market for handheld music players over the past few years, but Sandisk, Creative Technology and other companies are jockeying for position behind Apple and hoping to win over new music player users or disaffected iPod owners.

The Sansa e200 series is about the same length and width as the iPod nano but is slightly thicker, at 0.5 inches (1.3cm) versus the nano's 0.27 inches. The e200 models have a 1.8-inch color screen, while the iPod nano features a 1.5-inch color screen.

The e250 model offers 2G bytes of storage for a suggested retail price of US$199. A US$249 model is available with 4G bytes of storage, and the line tops out at 6G bytes of storage for US$299. For the iPod nano, two configurations are available: 2G bytes of storage for US$199 and 4G bytes of storage for US$249, according to Apple's Web site.

Sandisk also introduced a line of smaller flash memory music players at the press conference that, not surprisingly, resembles Apple's iPod Shuffle device. However, the Sansa c100 series players come with color screens, addressing a common complaint about the iPod Shuffle's lack of a display.

A 1G-byte Sansa c140 costs $119, while a 2G-byte c150 costs US$169. Apple offers a 512M-byte iPod Shuffle for US$99 and a 1G-byte version for US$129 on its Web site.

Additionally, Sandisk announced that it will support Verizon Wireless Inc.'s new V Cast music service with new higher capacity versions of its flash-memory expansion cards. A 1G-byte microSD (Secure Digital) card will be available at Verizon stores in the U.S. for US$119, while a 2G-byte miniSD card will cost US$199 at retail. Verizon unveiled the music service earlier Thursday at CES.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?