CES - Sony's Stringer seeks balance for copy-protection

Sony's CEO, Howard Stringer, said at CES that the recent controversy over a copy-protection system has illustrated the need to tread carefully on such issues.

The recent controversy over a copy-protection system employed on music CDs from Sony BMG Music Entertainment proved to Sony Chairman and Chief Executive Officer Howard Stringer the need to carefully balance the needs of customers and the rights of artists, he said this week.

"Clearly the perception out there is that we shouldn't be doing too much of that copy protection stuff," said Stringer, who was speaking at a news conference at the International Consumer Electronics Show (CES) in Las Vegas on Thursday.

He was referring to a controversy that erupted late last year after a Windows operating system expert discovered Sony BMG's XCP copy protection system installed itself on user's computers using "rootkit" cloaking techniques, making it difficult to detect and remove. After that a second copy protection system employed by Sony, called MediaMax, came under the spotlight. Sony BMG stopped shipping XCP-encoded discs after hackers released malicious software that took advantage of the system.

"In the video business moving on this is going to be something of a tug of war for the reasons that protecting the artist's right is not something that should be automatically dismissed by the push-and-pull generation. And we're just going to have to tread very carefully," he said.

"We have to walk the line at Sony between the needs and technology of the customer and the rights of the artist, which we feel fairly strongly about," he said referring to Sony's dual role as a major consumer electronics and a major music and movie publisher.

Stringer also said he was worried about the negative impact the controversy could have had on Sony as a whole because of Sony BMG's actions. Sony BMG is a joint venture with Bertelsmann.

"Every headline was about Sony, as if Sony Electronics was behind all of this and we took quite a beating but it was a Sony BMG copyright protection tradition and this was a bad situation. We obviously retreated from that position."

"Sony as a company took a bit of a beating for it, which was somewhat unfair," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?