Bombs Away!

Do this. Click here to open the Google search engine in a new window. Now, type "miserable failure" into the search field, and click on the "I'm feeling lucky" button. What should have come up is the White House's official page on George W. Bush, the current President of the United States of America. Congratulations, you've just experienced "Google bombing", one of today's fastest growing and most popular forms of internet culture-jamming. Some readers may be familiar with the practice of using Google for a bit of a joke, having seen the "French military victories" example that was quite predominant a year or two ago.

George W. Bush
George W. Bush

Essentially, Google bombing works by taking advantage of Google's unique search algorithms, which rank sites based on how many other websites link to them. This means that large groups of like-minded people, each with their own webpage, can come together to create a Google bomb. These people, usually web loggers (or bloggers), simply insert a link to the desired site into their own webpage, and name the link the phrase they wish to associate their target webpage with.

For example, we here at the GoodGearGuide could create a plethora of bogus webpages, and on each of them, create links named "Best camera reviews", or "Cheap LCD televisions", and link them to our website. Nobody would ever see these webpages we created, but Google's web crawlers would still check them, and pretty soon would associate the words "Best camera reviews" or "Cheap LCD televisions" with our webpage, displaying it prominently whenever a user searched for the terms above in Google. Of course, we would never be so unscrupulous as to do such a thing, but we did find it interesting to note how powerful this technique can be.

Google has generally dismissed Google bombing, identifying it as a fad, and an unavoidable aspect of the internet itself. They have, however, recently implemented measures to prevent negative Google bombing, like the George W. Bush example above. In the end, here at the GoodGearGuide, we love Google (and it goes beyond an affinity for the letter G), and are quite remiss to see such a powerful tool used irresponsibly.

PS - Best Camera Reviews and Cheap LCD Televisions!

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Benjamin Russell

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?