Bombs Away!

Do this. Click here to open the Google search engine in a new window. Now, type "miserable failure" into the search field, and click on the "I'm feeling lucky" button. What should have come up is the White House's official page on George W. Bush, the current President of the United States of America. Congratulations, you've just experienced "Google bombing", one of today's fastest growing and most popular forms of internet culture-jamming. Some readers may be familiar with the practice of using Google for a bit of a joke, having seen the "French military victories" example that was quite predominant a year or two ago.

George W. Bush
George W. Bush

Essentially, Google bombing works by taking advantage of Google's unique search algorithms, which rank sites based on how many other websites link to them. This means that large groups of like-minded people, each with their own webpage, can come together to create a Google bomb. These people, usually web loggers (or bloggers), simply insert a link to the desired site into their own webpage, and name the link the phrase they wish to associate their target webpage with.

For example, we here at the GoodGearGuide could create a plethora of bogus webpages, and on each of them, create links named "Best camera reviews", or "Cheap LCD televisions", and link them to our website. Nobody would ever see these webpages we created, but Google's web crawlers would still check them, and pretty soon would associate the words "Best camera reviews" or "Cheap LCD televisions" with our webpage, displaying it prominently whenever a user searched for the terms above in Google. Of course, we would never be so unscrupulous as to do such a thing, but we did find it interesting to note how powerful this technique can be.

Google has generally dismissed Google bombing, identifying it as a fad, and an unavoidable aspect of the internet itself. They have, however, recently implemented measures to prevent negative Google bombing, like the George W. Bush example above. In the end, here at the GoodGearGuide, we love Google (and it goes beyond an affinity for the letter G), and are quite remiss to see such a powerful tool used irresponsibly.

PS - Best Camera Reviews and Cheap LCD Televisions!

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Benjamin Russell

Good Gear Guide
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?