Vodafone shake things up

Telecommunications giant Vodafone is set to shake up its Formula One sponsorship by controversially switching from Ferrari to McLaren Mercedes.

Vodafone has signed a deal with McLaren that will begin at the start of the 2007 season, as their deal with Italian giants Ferrari ceases at the end of 2006.

Vodafone
Vodafone

The new deal will see the team renamed "Vodafone McLaren Mercedes" and will mean that it's Live! 3G customers will be offered a vast range of new content including racing updates, results and McLaren videos, ringtones and wallpapers.

No figures were released, but it is expected to be significantly larger than the Ferrari deal, which was reportedly worth about US$40 Million per season. It's not the first major changes to Vodafone's sponsorship deals, as last month they chose to end a shirt sponsorship deal with football giants Manchester United. The deal will end at the end of the current English Premier League season.

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Ross Catanzariti

Ross Catanzariti

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