The partnership AOL, Yahoo and Microsoft announced last week to sell each other's "tier 2" display ad inventory could yield great benefits, but they need to pull off a complex integration of business and technology to make it work.
Yahoo, AOL and Microsoft have partnered to pool their display ad inventories and integrate their sales platforms so that they can offer each other's ads.
Yahoo said that its board's strategic review is still underway, with a wide range of options under active consideration, in the wake of unconfirmed reports that some private equity firms and technology companies are planning to invest in the Internet...
Yahoo Wednesday launched several applications for the iPad, including Livestand, a "digital newsstand" it announced in February that was supposed to ship in the first half of the year.
Yahoo said on Tuesday that it has arrived at a definitive agreement to acquire Interclick, a provider of targeted advertising services, for about US$270 million.
Yahoo spinoff company Hortonworks has released a preview edition of what will be a fully open source distribution of the Apache Hadoop data analysis platform, called the Hortonworks Data Platform, the company announced Tuesday.
You can add MarkLogic to the growing list of database vendors rushing to embrace the open-source Hadoop programming framework for large-scale data processing.
IBM's announcement Tuesday that company veteran Virginia Rometty will take over on Jan. 1 as president and CEO from Sam Palmisano is the latest in high-profile changes at the top in key technology companies, including Apple, Yahoo, and Hewlett-Packar...
Yahoo's improving stock price following a CEO shakeup makes the Internet portal ripe for a sale, and speculation is flying about industry titans that may bid for the company.
Against a backdrop of economic uncertainty, a raft of third-quarter earnings reports this week from some of the biggest players in IT showed that while tech sales remain strong overall, there are some weak spots that are stirring concerns among marke...
Yahoo reported steep declines in revenue and profit for the third quarter, pulled down by weak ad sales and the failure of its search partnership with Microsoft to yield strong returns.
Ross Levinsohn, Yahoo's executive vice president for the Americas, on Monday downplayed the notion that the recent firing of CEO Carol Bartz has the company in an upheaval.
This year's Web 2.0 Summit will focus on the critical role that online data plays in the Internet economy and on how its use and misuse can make the difference between success and failure in markets like online gaming, Web advertising, search, social...
Searching for Flash Player on Bing and Yahoo can lead to rogue pages distributing a hard-to-remove rootkit, according to security researchers from antivirus vendor GFI Software.
Yahoo plans to open a site that lets people see on an interactive world map the volume of e-mail that the company's Mail service is processing.
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