It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and analyse the metrics to draw actionable insights and demonstrate real ROI.
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Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.
How to tell if your Facebook, Twitter and LinkedIn efforts are paying off
It’s been quite the month for corporate social media activity. Both Burger King and Jeep have seen their Twitter accounts hijacked, with hilarious results. Meanwhile, Google’s attempt to stir up genuine conversation around its Google Glass project saw some negative feedback. Some brands are even pretending to have their accounts hacked simply for the publicity. But social media blunders are nothing new, and the technology industry is not immune to them
It's coming up on four years since ex-Sun CEO Scott McNealy launched Wayin, but the startup today bears little resemblance to its original self.
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
Facebook uses an algorithm for its News Feed, but CEO Mark Zuckerberg is after something much bigger: One that governs all human relationships.
Shazam is releasing a new version of its music recognition app that lets users connect with artists they like and see what songs they've searched for using its service.
Uber is adding to its mapping smarts by acquiring technology used by Microsoft's Bing Maps, and has hired roughly 100 Microsoft employees who work on image collection and data analysis.
Weddings. Job promotions. News articles. Facebook thinks it knows what the best stories are to drop in your news feed. But some users might want to see things their own way.
There's a fine line between awesome and annoying. Take Facebook: Most of the time, it's great, but a few things about the service drive me crazy.
Despite sharing every banal aspect of my life in mind-numbing detail, I remain some way short of 150,000 Twitter followers.
Since its creation in 2006, Twitter has exploded to become one of the most popular social networking and microblogging services in the world. But despite its popularity, only a minority of the Twitter's registered members [[artnid: 339161|use it regu...
Instagram has more than 130 million active users, but wading through all of that latte art to find the best of the best is no easy task.
While most Twitter users don't find themselves in court because of their errant or unwise tweets, they could offend a boss, tarnish their name or brand, or even put off a potential employer.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce....
Part two of a two-part series. For a contrarian view, see "Why PCs, not smartphones, are best for social media sharing."
Things just keep getting worse for MySpace. The former social networking hub recently announced it would cut nearly half of its global workforce as part of a restructuring effort. As many as five hundred MySpace employees worldwide will soon be loo...
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