Hoping to win new business and build loyalty among existing customers, business intelligence software vendor MicroStrategy has broadly revamped its pricing and packaging structure.
Once upon a time within Dell, managers who needed a business analysis report had to put in an IT request, a drawn out process that drove business units to set up their own shadow IT systems to run these numbers instead.
While some vendor conferences can end up mired in technical minutiae, MicroStrategy believes it's better to show, not tell customers how its BI (business intelligence) software works, according to its president, Paul Zolfaghari.
Keeping up with the ever-changing nature of business intelligence, MicroStrategy has revamped and expanded its line of BI software to incorporate big-data analytics and desktop visualization.
BI (business intelligence) vendor MicroStrategy is getting out of the contact center software business, having sold off its Angel subsidiary to Genesys for roughly US$110 million in cash. The deal is expected to close in March.
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