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marketing

Article | 20/02/2013 Twitter scales up advertising through API access tools
Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service compan...
Article | 29/11/2012 High-tech photo booth tracks user behavior
A photo kiosk that can track user behavior using a Microsoft Kinect-like sensor and mine social data could help marketers gain valuable information ab...
Article | 12/05/2011 Student charged with posting counterfeit coupons to 4chan
A computer security student at New York's Rochester Institute of Technology has been arrested on charges that he posted counterfeit Internet coupons t...
Article | 12/04/2011 Epsilon: a watershed for an industry under siege
Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A c...
Article | 7/04/2011 Epsilon worries it may lose business after major data breach
The company responsible for one of the most publicized data breaches this year fears it may now lose some business but says that it continues to pump ...
Article | 5/04/2011 About 50 clients hit by Epsilon e-mail marketing breach
About 50 companies were affected by a major security breach at e-mail service provider Epsilon Interactive that caused many U.S. corporations to warn ...
Article | 2/04/2011 Bank customers warned after breach at Epsilon marketing firm
JP Morgan Chase and the Kroger supermarket chain are warning customers that their names and e-mail addresses may have fallen into the wrong hands afte...
Article | 14/03/2011 IBM launches e-commerce practice
Hoping to grab some of the $US70 billion yearly worldwide market of electronic commerce software and services, IBM has launched an e-commerce practice...
Article | 30/08/2010 Windows Phone 7 marketing: message more important than money
Microsoft is reportedly set to spend half a billion dollars on a marketing blitz to promote the upcoming launch of Windows Phone 7. For the sake of th...
Article | 9/06/2010 Search marketers turn to Twitter's real-time search
Search marketing isn't all about Google these days.
Article | 26/05/2010 Oracle buys IP assets of marketing automation vendor
Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed ...
Article | 1/02/2010 Apple's iPad marketing sparks complaint
Apple's iPad, announced Wednesday, has already led to one complaint to the U.S. Federal Trade Commission in which a consumer charged Apple with false ...
Article | 25/01/2010 Infor looks to raise profile, develops open SOA
Although Infor is one of the largest ERP (enterprise resource planning) vendors in the world after SAP and Oracle, you might never know it from scanni...
Article | 28/12/2009 Social media marketing: 5 must-read books
When the Internet arrived for mass public consumption in the mid-'90s, a whole new world of advertising to and communicating with customers and potent...
Article | 12/11/2009 IDC: Worldwide online ad spending drops slightly in Q3
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing a...

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