The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said.
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