More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products.
Facebook's News Feed is a popular landing page for photos and updates from friends, but now it can also function as a digital storefront of sorts, through a partnership with e-commerce startup Chirpify.
Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.
Salesforce.com is hoping to give its Marketing Cloud product line a fresh boost with a new social advertising platform for Twitter.
The recurrent technical problems that have affected Twitter for the past seven weeks have also taken a toll on developers of external applications built for the microblogging service.
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