Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Few would dispute marketing automation's potential to benefit corporate marketing efforts, but with all the many and varied tools out there, keeping campaigns coordinated and cohesive can be difficult.
Forrester has cut its worldwide IT spending forecast for this year, saying growth will be 3.3 per cent in US dollars, rather than 6.2 per cent. Total spending will be $US2.2 trillion.
IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.
Combined U.S. business and consumer spending on technology will rise 5.3 percent this year to US$1.315 trillion and 6.0 percent to $1.4 trillion in 2015, thanks to an improving economy and an acceleration in purchases by businesses and government age...
Oracle spent years developing its next-generation Fusion Applications and finally put them into general availability nearly a year-and-a-half ago, but some new evidence suggests that it's been less than successful at enticing customers to move up.
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