Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.
Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.
Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
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