Digital Advertising Alliance

News about Digital Advertising Alliance

Article | 24/04/2013 Senator rips self-regulatory do-not-track efforts
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senio...
Article | 19/04/2013 Survey: Internet users like targeted ads, free content
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests th...
Article | 1/03/2013 Tech groups question new do-not-track bill
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce gr...
Article | 6/12/2012 Advocates: Free market doesn't work for online privacy
Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-m...
Article | 16/11/2011 Advertisers can't be trusted to self-regulate on data collection, says EFF
The Electronic Frontier Foundation (EFF) doesn't think that the digital advertising industry can efficiently regulate itself and has issued a statemen...