A company that correlates data about users across different websites to share with marketers is using unique IDs inserted by Verizon into mobile Web traffic to recreate tracking cookies that have been deleted by users.
Digital Advertising Alliance
The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.
Lobbyists derailed an effort by U.S. President Barack Obama's administration to create mobile privacy standards, a privacy group charged on Thursday, while some participants in the process conceded it lacked focus.
The US-based Digital Advertising Alliance, a coalition of online advertising networks and companies, will soon release guidelines for the use of targeted advertising on mobile devices, although it's been difficult to come up with standards in the div...
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.
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