Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.
Microsoft's Bing had a really strong August as the company takes another step in its effort to boost its place in the search engine business.
Microsoft is testing a new feature called Bing & Ping for its Bing search engine that allows people to share search results on social networks Facebook and Twitter.
Microsoft on Monday refuted a post by a prominent blogger that said the company designed the first iteration of Bing specifically to help people find items to purchase online.
The latest worldwide statistics for search engine queries don't paint a pretty picture for Google competitors.
Microsoft is offering an open source software development kit linking the company's Bing search engine to Apple's iPhone and Mac systems, according to a Bing community blog post on Thursday.
Microsoft is targeting the iPhone as another avenue for boosting usage of its Bing search engine.
Yahoo hopes to remain relevant and competitive in the search engine market, battling for users not only against nemesis Google but also against its future search partner, Microsoft.
Microsoft profits by selling online ads on its search engine to criminal gangs running pharmaceutical Web sites that offer medication to people without a proper prescription, according to a new study.
The successful launch of Microsoft's revamped search engine, Bing, was likely the event that tipped the scales in favor of Yahoo agreeing to a search deal, analysts said.
About a year after Microsoft's hostile, contentious and unsuccessful bid to buy Yahoo, the two companies appear set to join forces to take on a common rival - Google.
Windows 7 and Microsoft's new search engine, Bing, will be under close watch when the company reports its financial earnings this week.
Reports released this week showed that Microsoft Corp.'s Bing search tool continues to gain ground in the search engine wars, but how much ground is a bit up in the air.
Microsoft Corp.'s Bing has beaten Google Inc. to the punch.
Microsoft on Wednesday started adding some Twitter posts into Bing search results, gaining a bit of a leg up on competitors even though the capability is limited.
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