Apple changes the name of its store to better reflect what its retail operations offer.
If past practice is a guide, Apple will unveil the newest iPhones in just over three weeks, on Wednesday, Sept. 7.
The Final Fantasy maker's exclusive new game plays to the Watch's strengths.
It appears that the popular augmented-reality game has also augmented Apple's revenue for the month.
New hires are the most diverse, but overall, the diversity of Apple's workforce still has room for improvement.
Apple's proposed service combined live TV with on-demand streaming of entire seasons, but major networks didn't bite. The Wall Street Journal explains why.
Tim Cook told employees in Cupertino that Apple sold its 1 billionth iPhone last week.
Apple has reported its second straight quarter of falling iPhone sales, hit by stiff competition in China and the ongoing slowdown in the worldwide smartphone market.
A new Apple app called Breathe is coming soon to the Apple Watch, as part of the watchOS 3 and iOS 10 update. This app monitors your breathing, and helps users alleviate stress. Here's everything you need to know about Breathe for Apple Watch
New rumors suggest Apple's forthcoming iCar will hit the road a year later than originally anticipated.
AppleCare+ customers have filed a class-action lawsuit in California over refurbished Apple gear.
Apple needs to take some risks with its iPhone design now more than ever.
Apple improves iCloud Music Library matching, ditches copy-protected matched files for Apple Music users
iCloud Music Library will now match all tracks with acoustic fingerprinting and no copy-protected files. So if you have Apple Music, you no longer need to pay for iTunes Match.
Apple is including the iPhone and iPad Pro in this year's back-to-school promotion because the company must manage a slumping smartphone as well as a stuck-in-decline tablet market, an analyst said.
He's also asking for 1.5 percent of all future iPhone sales—around $3.5 billion per year.
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