The partnership AOL, Yahoo and Microsoft announced last week to sell each other's "tier 2" display ad inventory could yield great benefits, but they need to pull off a complex integration of business and technology to make it work.
Yahoo, AOL and Microsoft have partnered to pool their display ad inventories and integrate their sales platforms so that they can offer each other's ads.
Online video advertising network ScanScout has agreed to settle U.S. Federal Trade Commission charges that it wrongly claimed that consumers could opt out of receiving targeted ads by changing their computer's browser settings to block cookies.
Google has lost the man who has led its government relations efforts in the Americas for more than six years, at a time when the company's operations face intense scrutiny from legislators and regulators.
People who want to limit the behavioral advertising and tracking they are subjected to on the Web aren't well served by some popular privacy tools, according to a Carnegie Mellon University study.
Help is on the way for anyone who has ever been puzzled by Google's choice of ads in their Gmail messages and their search results pages.
Adobe Systems has acquired privately owned Auditude in order to boost its video offerings with an advertising platform, the company said on Tuesday.
Google TV, the company's platform for Internet-connected televisions, has gotten an upgrade designed to simplify its user interface, improve its search engine, optimize YouTube access and open it for Android app developers.
Google, which had until now sought coupons and special offers directly from merchants for its Offers service, will now also aggregate and market offerings from other online daily deal providers.
Sergey Brin initially considered the Circles content-sharing mechanism on Google+ to be too complicated, but after he started using the site he changed his mind and now thoroughly enjoys using the company's social networking site.
Google has started rolling out to its Analytics accounts a new feature that displays graphically for Web publishers how people are moving across their sites.
Microsoft CEO Steve Ballmer feels intensely fortunate that his company's US$44 billion bid for Yahoo back in 2008 never materialized.
Yahoo reported steep declines in revenue and profit for the third quarter, pulled down by weak ad sales and the failure of its search partnership with Microsoft to yield strong returns.
Foursquare wants its mobile geolocation-based application to increasingly require less and less manual use and instead work in the background as people move around, automatically pushing notifications, recommendations and reminders to them, the compa...
Ross Levinsohn, Yahoo's executive vice president for the Americas, on Monday downplayed the notion that the recent firing of CEO Carol Bartz has the company in an upheaval.
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GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
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