Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.
The Australian Sex Party, a political organization, has a hard time getting some love from Google.
Facebook wants to be clear: It can use the names, profile pictures and other data of its members to deliver ads on the site.
Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.
A U.S. judge has put a stamp of approval on a US$20 million fund for Facebook to settle a class-action advertising suit, despite objections from groups representing minors on the site.
Twitter has announced a new program to analyze some users' activity on the site to give marketers better information about how companies' tweets impact sales in physical stores.
A proposed code of conduct for mobile app developers intended to make them explain how user data is collected and used does not have a clear enforcement mechanism, one privacy advocate said.
Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalised display advertising.
The World Wide Web Consortium has rejected an attempt by the advertising industry to hijack a specification describing how websites should respond to "do not track" requests sent by Web browsers.
A group of U.S. companies operating Internet advertising networks has pledged to bar websites trafficking in pirated goods from using their services and to take other steps to fight online copyright infringement.
Twitter is working on some new approaches to offer more personalised ads to users, partly based on their online activity outside of the social network.
Facebook is launching an aggressive strategy for better detecting violent, graphic, sexual and otherwise controversial content across its site and removing ads that appear alongside that content.
Searching online for something like "diet plans," or "Caribbean vacation," or of course "iPhone," is bound to present a slew of results, including ads. Now, the U.S. Federal Trade Commission wants search engines to display those ads more clearly.
Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the site.
The US-based Digital Advertising Alliance, a coalition of online advertising networks and companies, will soon release guidelines for the use of targeted advertising on mobile devices, although it's been difficult to come up with standards in the div...
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