Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.
Yahoo has rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.
Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising company.
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.
Look for a way to fix your credit or transfer money on Microsoft's Bing these days and you'll get some friendly advice from the U.S. Federal Trade Commission.
Google appeared to have won a partial victory in its long-running legal battle with trademark owners Tuesday, when a senior judge at the European Court of Justice said the company hasn't infringed anyone's trademark rights by allowing advertisers to ...
Facebook is partnering with Nielsen on using a system that gathers feedback about whether online display ads are influencing Web users.
Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.
Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.
Scammers tricked the New York Times' Digital Advertising department into placing a malicious ad for fake antivirus software on the NYTimes.com Web site over the weekend, the company confirmed Monday.
Google is promoting a payments system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea that could help publishers struggling with the impact of the Internet.
Microsoft profits by selling online ads on its search engine to criminal gangs running pharmaceutical Web sites that offer medication to people without a proper prescription, according to a new study.
The economic downturn continues to weigh on online ad spending. The worldwide market dropped by 5 percent during the second quarter compared to the same time period last year, according to market research company IDC.
Let's say you're an enterprise that manages a large fleet of vehicles using location-based services to track cars in real time.
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First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
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