Yahoo's second-quarter revenue was $US1.60 billion, coming in on the low end of the company's expectations and falling short of analyst predictions.
Google's second-quarter financial report last week provided further signs that, after years of trying, Google may finally be seeing material results from emerging businesses that could help it diversify from search advertising, which still generates ...
Google grew its revenue and profits in the second quarter, but while revenue topped Wall Street's expectations, profits fell short.
Hoping to make the most of a dispute between Google and Apple, Jumptap is offering developers who sign onto its mobile ad network the chance to collect 100 percent of their advertising revenue for a limited time.
Yahoo's real estate site will rely exclusively on Zillow for sales listings, as Yahoo continues its trend of handing over some of its portal services to specialists.
Twitter has introduced another advertising service, hoping to generate revenue this time by promoting special offers, events and one-time deals from marketers.
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.
Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they collect and share that information, but several privacy and consumer groups said the proposal would legal...
Yahoo's revenue grew slightly in the first quarter of 2010 but profits rose more strongly, as the company's display advertising business performed to management's satisfaction.
Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.
The U.S. Department of Justice and the European Commission on Thursday both unconditionally approved Microsoft and Yahoo's plan to work together in the field of Internet search.
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
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