Facebook is in talks with Microsoft over a potential deal to buy Microsoft's Atlas ad serving platform, a component of Microsoft's US$6 billion acquisition of aQuantive in 2007, according to published reports.
Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-market competition for solutions to privacy concerns, privacy experts told the U.S. Federal Trade Com...
AdSense publishers whose accounts Google flags for suspected fraudulent activity will get more information about the decision and more tools to appeal.
An online advertising firm accused of spying on the browser histories of consumers has reached a settlement with the U.S. Federal Trade Commission barring it from further browser history sniffing, the agency announced.
A court in Mexico has entered a US$2.7 billion judgment against Yahoo in a breach-of-contract suit over a yellow-pages listing service.
Microsoft is linking malicious software analysts with online advertising fraud experts in an effort to disrupt click fraud, a scam where advertisers pay for worthless clicks.
Facebook could be taken to court by consumer organizations in the Nordic countries if it does not stop placing unsolicited advertisements in users' news feeds.
The U.S. Federal Trade Commission may be headed toward an "unwarranted" power grab in its antitrust investigation of Google, two lawmakers from Silicon Valley have said.
Marissa Mayer, participating in her first Yahoo earnings conference call since becoming CEO, outlined a broad range of areas in which the company needs to improve.
Yahoo's revenue dropped slightly but earnings rose during the third quarter, the first complete one under the helm of new CEO Marissa Mayer.
The developers of AdBlock Plus, an extension for Firefox that blocks advertising on websites, are trying to contain a brewing controversy over their decision to allow some non-flashy ads to be displayed by default.
A U.S. House of Representatives committee has scheduled a debate and vote on controversial copyright legislation, the Stop Online Piracy Act, with the bill's main sponsor offering an amendment meant to address some concerns with the bill.
Google has released a free mobile app that pulls content from different websites into one place and lets people build what looks a bit like their own personalized online magazine.
Yahoo has won a lawsuit against spammers, a legal victory that also includes a default judgment of US$610 million.
French navigation data provider NavX filed another lawsuit against Google last Thursday, renewing its accusations that the company abused its dominant position in online advertising and tripling its claim for damages.
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