Twitter, which has made generating ad revenue one of its priorities, has acquired AdGrok, a company whose software is designed to simplify the creation and management of campaigns using Google's AdWords search advertising service.
A U.S. senator has blocked a controversial bill that would enlist ISPs, search engines and other businesses in blocking access to alleged websites infringing copyright.
Yahoo, the perennial leader in U.S. display advertising, has lost its number-one spot in that market segment to arch-rival Google, according to an IDC report released on Thursday.
Online ad spending in the U.S. reached a record high in the first quarter, as companies expand their digital marketing budgets in reaction to people's increased Internet usage and engagement.
Yahoo CEO Carol Bartz and co-founder Jerry Yang opened the company's investor meeting on Wednesday addressing head on the company's tussle with Alibaba Group over the latter's decision to spin off its online payment unit Alipay.
Seeking to beef up its sales of premium online ads, Yahoo has agreed to acquire 5to1, a startup founded in 2009 by former executives from News Corp.'s Fox Interactive.
The U.K.’s Information Commissioner has told IT businesses to stop complaining and get on with allowing Internet users to opt out of receiving cookies from corporate websites warning that they cannot rely on browser settings to do the job for them.
The U.S. Department of Justice has been investigating Google for accepting ads for illegal online prescription-drug sales, according to a report in the Wall Street Journal on Thursday.
Google is under investigation by the U.S. Department of Justice in connection with its advertising program, and has set aside US$500 million for a potential resolution, the company said in a regulatory filing on Tuesday.
Several privacy and civil rights groups voiced support for an online do-not-track bill introduced in the U.S. Senate Monday, saying the legislation would give Web users control over their personal data.
A senior member of the U.S. Senate plans to introduce legislation that would require websites and online advertising networks to stop tracking Web users who ask to be left alone.
Yahoo's revenue and profit slid significantly in the first quarter, but the company's performance was in line with Wall Street's expectations and company officials said the results reflect solid execution toward its financial goals.
Several websites apparently featuring news reports that show the weight-loss benefits of acai berry products aren't what they appear to be, the U.S. Federal Trade Commission and the Illinois Attorney General's Office said Tuesday.
More companies that advertise on the Internet in Europe will give consumers the option to turn off advertisements that collect data on their audiences ahead of European Union regulations soon to come into effect.
Google reported solid growth in the first quarter, just as co-founder Larry Page prepares to usher in a new chapter in the company's history.
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