Companies using their rivals' trademarks as keywords for search advertising can sleep a little easier following a European Court of Justice statement on Thursday that such use would not normally be construed as infringement.
Several U.S. senators accused Google of giving search preferences to its own suite of services over competitors, but executive chairman Eric Schmidt denied that his company is manipulating search results during a hearing Wednesday.
The US Federal Trade Commission's antitrust investigation into Google's search engine could shine some light on the secret inner workings of the company's search ranking decisions and the relationship between advertising and free search results, some...
An idea that formed in entrepreneur Tony Young Lyu's head while he was waiting in line at the Startup Weekend event last weekend could make online display advertising more effective and make people smarter at the same time.
Days after giving Carol Bartz the pink slip, Yahoo's board of directors is focused on deciding whether the company should be sold, not on finding a new CEO, according to a report in The Wall Street Journal.
Mozilla issued a Do Not Track Field Guide to encourage advertisers and publishers to implement do-not-track (DNT) functionality.
As she approached her third anniversary as Yahoo's CEO, Carol Bartz couldn't overcome a recent string of missteps that apparently eroded the board's confidence in her and eclipsed her achievements as leader of the embattled Internet pioneer.
Google has agreed to pay $US500 million to settle allegations from the US government that it let online pharmacies in Canada use its AdWords system to advertise prescription drugs to US consumers, resulting in illegal importation of the medicines int...
The U.S. Department of Justice has asked Google for more information on its proposed acquisition of display advertising optimization firm, Admeld, Google said on Wednesday.
Yahoo's total revenue took a steep dive in the second quarter as it struggled in display advertising, a core market where it has historically been a leader. The company managed to increase its profit by 11 percent, however.
Google's revenue and profit grew in the second quarter, as the company's core search advertising business continued to perform very well.
Some online advertising networks continue to track Web users after tracking opt-out requests, even though the networks have promised to honor those questions, according to a new study from Stanford University's Center for Internet Society.
Google has agreed to send its chairman, Eric Schmidt, to testify in front of the U.S. Senate Judiciary Committee's Antitrust Subcommittee, which is investigating competition issues in Internet search.
Yahoo CEO Carol Bartz was backed by the company's chairman at the start of the company's annual shareholder meeting on Thursday, but got ripped by an investor who called for her resignation.
The U.S. Department of Justice will reportedly evaluate the antitrust implications of <a href="http://www.computerworld.com/s/article/9217583/Google_buys_Admeld">Google's proposed acquisition of Admeld</a>, whose technology is designed to help web pu...
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