Make it free
Finally: If you already have a consumer—not business—Windows 8 PC, Microsoft should give you Windows 9 for free. If nothing else, consider it an apology for the entire Windows 8 debacle. But with every other major operating system offering free upgrades to new versions, it’ll be hard for Microsoft to convince Average Joes and Janes to actually pay to upgrade to Windows 9.
Few consumers pay to switch to a new version of Windows anyhow, upgrading only when they buy a new PC. What’s more, having most users on the same OS version could be a boon to Microsoft’s blooming services business. Read our case for Windows going free in the wake of OS X’s radical new no-cost pricing.