Media -- and social media -- are your friends
Successful contractors showcase their talent to establish a notable level of expertise that can bring in work. As Raasch puts it, the goal is to have work find you so you don't have to troll job boards all the time.
To establish expertise, Raasch and others say they strive to build visibility in their specialities. Raasch blogs on occasion, contributes to Smashing Magazine, an online venue for web designers and developers, and speaks at conferences. He also has written books. "Those bring in the client work, which is really helpful for me, and I'd recommend that for anyone who is trying to build a freelance business. Get your name out there a lot," he says.