Tandberg, October 2009
In late 2006, Cisco launched its line of TelePresence products. While other immersive products were on the market, no vendor had really evangelized its value quite like Cisco. So, in typical Cisco fashion, the company complemented its portfolio with the $3 billion purchase of Tandberg, one of two dominant vendors in the video conferencing market. The benefit that Tandberg offered over San Jose-based neighbor Polycom was that it was located in Europe, allowing Cisco to use foreign money to pay for it, rather than repatriating cash to buy a U.S. vendor. Tandberg brought Cisco a broad line of video collaboration products, as well as a number of smart people, such as OJ Winge (now at Acano) and Snorre Ksjesbu.