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In pictures: Revenge is a dish best served electro...
Chris Mohney: The subtle knife
We'll end this slideshow with an example that's from the tech world, but reminds you that culture-hacking can be as painful as the technical kind. When Tumblr decided to shut down its Storyboard effort and lay off the paid editors it had hired to run it, it did so with a post on company founder David Karp's Tumblr that lavished smarmy praise on the team before casually mentioning they'd been canned. The tech press reacted with horror at the ham-fisted communication style -- and it turned out that the post had actually been ghostwritten by fired Storyboard head Chris Mohney, at Karp's request, and crafted with the deliberate goal of making his ex-boss look bad.
In pictures: Revenge is a dish best served electronically - 12 cautionary tales