What Are Chromebook's Target Markets?
Mobile professionals, especially heavy Google users, are among Chromebook's target markets. Since Chromebooks are usually lightweight and have decent-to-long battery life, they can be attractive to students, too. In fact, Lenovo's ThinkPad X131e Chromebook is sold only to the K-12 education market.
In addition, a Chromebook's low cost and portability may appeal to families who want a second (or third) laptop for the kitchen, den or other area. Chromebooks can be ideal for older users, too, particularly those who aren't tech-savvy and don't want to deal with installing software and updating antivirus applications.